As a business, crafting valuable, unique, compelling content gives to the audience, rather than asking them for something. Content marketing is a strategic long-term approach to improving a brand’s visibility and earning trust.
Not only is content marketing more effective, it also costs less. Research by Dem and Metric states that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. A study by Aberdeen suggests that content marketing leaders experience 7.8x site traffic than non-leaders. In fact, conversion rates are nearly 6x higher for content marketing adopters than non-adopters.
Investing in understanding your target market and creating a content strategy that serves their needs and solves their problems will go a long way in garnering attention and driving sales. All businesses and industries can work on their content marketing strategy to provide truly useful, consumable content to their audiences.
We are a digital marketing company and we understand the importance of content in driving growth. Typically, buyers are self-directed. Content has the power to provide answers to their questions and direct them to find the right solutions to their problems. Our content marketing experts in helping businesses like yours determine how to take your audience from prospects to buyers. As a reputed digital marketing agency, we essentially create signals across the Internet to build the credibility and authority of your business with your audience. This, in turn, helps SEO efforts and more traffic.View More
As India’s leading SEO agency, we know how to produce website content aimed at humans and for search engines alike.Website Content Writing. We can work with you to create product descriptions, value propositions, landing page copy, and other website copy - all designed to maximise readability and conversion.
We also create press releases for digital PR, which is compelling for readers and designed for maximum reach and promotion